THE BRAND

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THE BRAND

The main principles of ASTERIA are style, performance and versatility for the modern woman. The collection is comprised of functional and stylish activewear that can be incorporated into everyday life and workouts.

There is a great deal of focus on technical construction details like flatlock seam finishes for non abrasive contact against the skin and sourcing premium fabrics with moisture wicking, fade resistance, antibacterial and UPF 50 sun protection properties. Our garment production and patternmaking knowledge allow our pieces to have excellent fit to define the form and function properly for high performance workouts. The entire collection is produced in New York City by local artisans to deliver expertly constructed garments.

Inspired by high style and the ever present vitality of the human spirit, live the active life you’ve always wanted with ASTERIA. It’s simple, look good – feel good- move forward – and move strong.

Begin your journey now with ASTERIA.

FABRIC + TECH + PERFORMANCE

Through extensive research, we found premium fabrics with exceptional performance properties like UPF 50 sun protection, compression, moisture wicking, shape retention, biodegradability, pill resistance and natural antibacterial qualities. Our top priority is to find you the best fabrics with the highest level of performance and elevated style.

FIT + CONSTRUCTION

With over a decade of construction and patternmaking knowledge, we truly understand how performance clothing needs to work in regards to the functional aspects of fitness to create smart, forward styles with impeccable fit.

PRODUCT

ASTERIA garments are constructed with technical performance enhancing features in mind. Flatlock seam finishes allow for non-abrasive contact to the skin. Engineered gussets allow for freedom and ease of movement. Functional design details include strategically placed mesh panels for ventilation and hidden waistband pockets for convenience. All ASTERIA garments are made in New York City’s Garment District by local artisans to deliver expertly constructed garments.

PRODUCTION + MANUFACTURING

We care deeply about our community in New York City’s Garment District. We keep our manufacturing close to home so we can oversee the entire design and production process. By working with local Artisans, it allows us to have greater quality control and guarantees that all our products are made in a fair and safe working environment.

TESTING + PERFORMANCE

Our commitment to customer satisfaction and their journey in health and wellness is important to us. We test all our garments in a variety of workouts from spinning, barre, pilates, running and yoga to ensure top functionality and range.

THE DESIGNER

Designer Sena Yang graduated from the Rhode Island School of Design and has built an extensive design portfolio having worked with some of the world’s most influential Designers including Alexander McQueen in London and Catherine Malandrino, Sue Stemp and LaROK in New York City. Venturing out on her own, she launched her eponymous line SENA that instantly became a celebrity favorite selling at major retailers. Press included 3 international covers of Cosmopolitan with Katy Perry, a True Blood National Ad Campaign and an extensive client list with Katy Perry, Malin Akerman, Johnny Weir, Emily Kinney, Kate Upton, Kim Kardashian, Eve, Lydia Hearst, Paris Hilton, Kelly Rowland and many more.

With an active lifestyle, Yang realized that there was a great void in the market for functional and stylish activewear that could be incorporated into everyday life and workouts. She refused to homogenize with what the majority of the market was offering and wanted to create an active brand that addressed these emerging needs while being able to offer women the most versatile and stylish wardrobe possible. What came to life was ASTERIA, an elevated Women’s activewear collection that fuses forward style, functionality and performance for the modern woman.

Currently, Sena has founded Baby Kiss Kiss, a New York City based Baby + Kids Shop of curated collections of new + vintage clothing.